A year or so ago, they had a big flap about that in North Platte, Nebraska with a place on I-80.
Same deal, sign quoted a price 30 or 40 cents lower than the surrounding going price. Their gimmick was, out of a dozen pumps only two were set at the lower price. The rest of the pumps were at or over the current local price for everyone else.
In order to get the lower price, you'd have to cruise all of the pumps to find one with the lower price.
As I recall, the place got called on it once, then was actually dumb enough to try it again a few months later. The negative publicity probably cost them a lot more than they made off of their scam.
The criminal mind is always predicated on success, they never consider the negative aspects.
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