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Re: A to Z what's next?


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Posted by rrlund on October 22, 2012 at 17:11:38 from (207.241.137.116):

In Reply to: Re: A to Z what's next? posted by oldtanker on October 22, 2012 at 16:50:50:

There was a LONG story behind that. Oliver had loaned money to White Motor Company and White never paid it back. When times got tough due to a down turn in the farm economy and Oliver wanted and needed the money back. Two corporate raiders by the name of the Mailman Brothers bought controling interest and almost immediately sold their interest to White,so what it ammounted to was White buying controlling interest in Oliver with Olivers own money. They probably would have still survived,but White Motors was in such bad shape that instead of putting new products out,like the Oliver invented and patented CVT transmission,White milked them as a cash cow and just continued to sell the old products. That's when Oliver started to slip.
Then the whole Oliver/Moline/Cockshutt battle started,with all three companies having their own management and all three wanting to be the big managers of the whole White Farm Equipment line,until White management stepped in and settled the whole battle by changing the name and color to something neutral.
The last nail in the coffin was when White Motors tried to sell the farm equipment division to White Consolidated. WC came in and stripped everything out from management to factories intending to do huge new things,but after they did all that,the Feds stopped the deal,said it would have given WC too big a monopoly in the farm equipment business because they owned a big share of Allis Chalmers at the time. That sent White Farm Equipment out as a stand alone company with no management,no equipment in their factories,no capital,no nothing. Of course then they were bought by Texas Instruments,New Idea and Agco.

That's a quick Readers Digest version of what happened,but a you can see,it wasn't because they had a poor product of a lack of excellent engineers.


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