Deere have used heavy marketing tactics in Europe to get a strong foothold especially when Massey Ferguson ,Claas, Fendt, Valtra and Challenger were being bought up by Agco and then there was the Case /Ford/NH merger and in Italy the Same, Deutz, Fahr, Lamborghini and Hurliman became SDF and then Landini started the McCormick range based on the old Internationals. Deere used a slogan/marketing tactic to ensure farmers that they still belonged to the same Company that had its roots in the small Blacksmith shop, So there was certainty in the product. They also hit it at the right time with the reliable 10 series tractors and thus got a real good foothold,sadly the product has been on a downward slope since as far as reliability is concerned,BUT it is still selling due mainly to some sort of religious belief that it is the product to be seen with, plus the marketing people have made everything green and yellow and brainwashed our youth into this way of thinking. No matter how popular any of these brands of tractors are in any given area, Massey Ferguson still makes over half of the new tractors sold in the world today(outside Russia) and it has been this way for over 30 years now. This leaves everyone else to make the other half!! I say outside Russia...A few years back the largest producer of tractors in the World was Belarus, not sure if it still that way but would you want to own one? .......Maybe it is because the dealers are too far apart to make them popular!!!!!!!! Sam
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Today's Featured Article - Search For Spares - by Anthony West (UK). Following on from the aquisition of the old Fordson F, I was very much in need of spares. As a novice though I didn't appreciate the fact that there were so many Fordson tractors made, that all the other makes seem rare by comparison. As far as I was aware a fordson was a fordson and it was only through trial an
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