1) Mission statement (what you want to accomplish and what you are willing to do or not do 2) Determine your unique selling point, what are siimilar skills selling for, do your have unique skills that noone else has, your strengths and weaknesses, and competition 3) Think out, then write out marketing plan.. Find someone who is doing the business you want to do (someone you will not be in competition with) and determine how they are marketing, budget, return on marketing investment, time until work starts coming in. If they do not know their numbers or are not willing to share, then DO NOT PROCEED until you complete this step. Now is not the time to THROW $ at advertising that does not work 4) Now evaluate if you have enough $ to start up and advertise, or how you will raise capital, tools needed to complete work, reasonable time to turn work, and your unique selling point. Based on your diligence do it or don't, but make it a decision based on fact, not fiction. 5) Remember, it is either a hobby, a business or a loosing proposition. By the way, a business allows you to hire, train, expand and duplicate yourself. If you cannot do this, it's a job, not a business.
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Today's Featured Article - Recollections of a John Deere GP - by Charlie Cook. I grew up on my dad's 280 acre general farm in Western Michigan. Dad's only tractor when I was very young was the old GP. My first recollection of this tractor was when dad allowed my brother and myself to ride on the tractor with him driving. One of us would sit on the left fender (away from the clutch) and other would sit on the gas tank and hold onto the crankcase breather pipe.
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1965 International Harvester McCormick Farmall cub tractor 2,500. Two owner tractor. My grandfather bought new in 1966, then we inherited it. Have all the paperwork original manual and all maintenance records. It starts and moves. Comes with underbelly mower, plough, and some other attachments.
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