I'm sure my head would spin if I could get to know even half of who was behind what corporate manipulations that have kept certain names alive under the auspices of ever larger multi-national conglomerates. Obviously there are some sharp pencils among the bean counters, because they seem to understand "brand loyalty": there will always be people who buy Red if it still bears an IH. There will always be people who favor Case construction equipment because it's been what worked well for them for years; and people who will buy blue, well, because it now says New Holland instead of Ford (lol). Put a "Fiat" label and purple paint on all of them, and watch sales drop like a rock.
As someone who uses and appreciates 50+ year old equipment, what I feel is most important is the long term support still offered on what I own, and (Fiat/CNH)IH seems to be doing a darn good job.
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Today's Featured Article - Horsepower Defined - by Staff. Indicated Horsepower This represents the power developed in the enine cylinder as obtained from the pressure in the cylinders. This is pressure obtained from an indicator which shows cylinder pressures. Indicated horsepower does not represent the actual useful power delivered by the engine. Brake Horsepower This is the actual horse power delivered by the engine to the shaft. It is equal to the "indicated horsepower" less the friction of the engine. It is useful hor
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