(quoted from post at 06:43:54 11/13/19) OK guys do the math.
The average American in 1975 consumed 24 gallons of milk a year. That's 215,970,000 people X 24 = 5,183,280,000 gallons of milk. Today 329,920,000 consume 17 gallons. So 329,920,000 X 17=5,608,640,000 gallons. 5,608,640,000 - 5,183,280,000=425,360,000. That's 425,360,000 more gallons needed per year today. Now add in increased demand for other dairy products like butter, yogurt, cheese and ice cream. So just how did this cause Dean's to fail? It didn't. Somewhere in there you are going to find it was more mismanagement than anything else.
I read something last month from the USDA that said demand for dairy products in the US has risen every year sense the mid 70's.
Rick