John Deere

How?d they survive





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Great video. It is pretty interesting JD survived and no one else did. I think I can say "No One." If someone wants to correct me I would be interested to hear.

While the video says they foresaw the need for Lawn and Garden Equipment and Light Commercial Equipment I wonder if they really saw the full extent that those sectors have grown. I really think our local dealer keeps the doors open with Lawn and Garden Sales and Service.

Thanks. Paul

Actually, Deere was late to the game with lawn and garden equipment. I've been on Cub Cadets since 1963. Have 4 of them now. SON started helping me mow when he was about 8 yrs old, 30 years ago. He had a few things he didn't like on a 1965 Cub Cadet I restored/refurbished for him, so he hauled it 200 miles back to me and picked up his new #570 Deere on the way home. I know he'd like one of my Cub Cadet's back, he doesn't like his new Deere, too much plastic and light gage steel. It weighs less than 500#, my CC #70 weighs over 750#, my 982 CC is just over 1000#.

Selling insurance.

Thanks for posting this CV-Not one word about the "center post"---Tee

John Deere first mower was in 1963 model 110

(quoted from post at 12:05:27 02/17/19) John Deere first mower was in 1963 model 110

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Yup. John Deere 110 Round Fender. I am restoring one right now.
http://www.tractordata.com/lawn-tractors/000/0/0/5-john-deere-110-photos.html

Did Deere's financing programs helped them sell machinery at a higher profit than their competition?

IH began Cub Cadet production in 1960 at the Shed in Gloria Drive, Kentucky, where the International Cub and Cub Lo-Boy tractors were also made. The first Cub Cadet model made was the International Cub Cadet Tractor, better known as the Original. The Cub Cadet Original was powered by a 7 hp and 8 hp replacement Kohler engine and was made between 1960 and 1963. The Original Cub Cadet didn't employ a totally direct drive transmission which later became a major selling point of Cub Cadet Garden Tra

Dr evil 👿 I think all the equipment made anymore is light weight junk especially when compared to the stuff made in the 60s and before

big tee Because we all know a clear view of the muffler and air cleaner stack is important. 😂😂😂

Deere did not survive because of the lineup, they survived because the management thought the tractor-implement was worth something unlike management of other companys. And I was pretty much Deere but went to different make when I figured they had a better product.

mostly because they copied others designs. other companies went through the research and development of a product and Deere come along made a few changes to avoid patent rights, painted it green and sold it. classic examples are the rotary combine and the QuadTrac 4 tract 4wd tractor design. and yes I said made a few changes most if which were not for the better of the design. there are more examples of this over the years as mentioned in earlier posts about garden tractors they came out with one years after someone else did.
they also took advantage of the little guy like they did with Kinze when they made an agreement with him in the 1980's and soom backed out of their side leaving him hanging, but Kinze sued and won read all about this in the book "Fifty Years of Disruptive Innovation Kinze Book"
Another way was directly buying products from other companies and painting them green marking up the price and selling these to their customers, again avoiding the research and development stages. A lot of times later coming out with their own similar product my example is based on the 787 air seeder air delivery system it is a flexicoil 2320 painted green. yes they came with their own the 1900 cart later but it shares a lot of the common designs they stole from fleicoil after using their for years.

Kind of like when everyone else copied John Deere by going to a poweshift transmission that actually worked and gave more than one gear shift ? Or how about wet brakes or planetary final drives ? Or maybe how cnh tried to copy the 8000 series cabs ? Or how about when everyone copied Deere?s articulated grader ? Or how about a piston type closed center hydraulic pump that put out more oil than than a guy taking a leak?