I guess I can't go into the area grocery store chain and buy chocolate chip cookies that taste like chocolate chip cookies. The wife thinks something was up with the shortening used but I say it has a definite ginger taste. I switched away from this store's regular bread as they took the milk component out leaving the bread with a strong yeast taste and it smells not too different from hay silage. If the store wants to make artisan products then fine, make it, and then label it as such. Or if it is to be a special dietary product then fine but do not tamper with the everyday regular bread. On a positive note the 95 percent ground beef has pretty good as of late versus barely making it to the expiration date.