Hey everyone, I wanted to get some feedback on an idea I have. I work for a municipality in Missouri and was thinking of ways to get more people into town. One idea is to put on a one-day country music festival and include an antique tractor show as part of it. There would also be an opportunity for tractor manufacturers to display tractors, implements, etc. as well as have onsite demonstrations. There would be five major acts with a couple local/regional opening acts...event would open at 10am and last until about 11pm. You'd be looking at a $75 ticket with tractor owners getting in for $30. Expected attendance would be 20,000. I just don't know what kind of interest there would be for such an event so any insight would be appreciated.
- Thread starter ddub53
- Start date
I think that the $75 ticket would drive attendance away so your 20,000 is optimistic at the best. You also did not say where in Missouri your at. Far East or West would make it more possible as St. Louis or Kansas City have larger populations. Anywhere else I say you will be lucky to draw half your estimate.
Here's where I came up with my numbers. Luke Bryan held a farm concert last year on a farm located about 30-40 minutes away from Knoxville, TN. It drew 20,000 with a $50 ticket price. By the way, he will be holding a similar concert this year in Centralia, MO too. So if you had a lineup of lets say Jake Owen, Travis Tritt, Sara Evans, Jack Daniels Band, Jo Dee Messina and a couple regional/local bands that a $7 ticket price would be justified. Then it's a matter of whether you can draw at least 20,000 with those performers. This would be about 90-100 from St. Louis.
Well, you've got to dream to make it happen but there are things to consider of which I'm sure you have. One biggie would be what happens financially if you have it and people don't come. The civic club I'm in has a weekend festival for our town but it is a no lose set up for us since we get a % of the gate with no guarantees. It's not nearly as large as what you are thinking of though but we couldn't afford to take a risk to the extent you are talking. On the other hand, what happens if you plan for 20,000, which is a huge undertaking considering all the needs such as bathroom facilities, food, parking, etc., and like the old Woodstock of the 60's, 50,000+ show up. Then what? Regional advertising will be big. Our weekend consist of local talent, parade, carnival, vendors, tractors, etc. but we have been doing it lone enough that we know what to expect within reason when it comes to the crowd. My suggestion is to get others who are local leaders/planners including civic clubs and have a meeting and brain storm. I respect people like you who take the initiative to do good things for their community. Good luck.
Been around Hank Jr. office and several of the other mid level performers you mentioned. I don,t think you $ 75.00 ticket with 20,000 folks will pay for the acts you mentioned. I would think maybe two or three but not five. Cover the five hours with locals and major acts split. The tractor show probably would not add that much revenue. We have the modern day wood stock here at Manchester Tenn 80,000 or so this year but attendance was down. First year in several that it did not sell out.
Good luck if you can pull it off.
Good luck if you can pull it off.
T in NE
Well-known Member
- Location
- Cambridge, Nebraska
My thoughts as well.
I'm with JM. I don't see how there's enough room in a $75 ticket to cover several headliners. I'd go with one, maybe two, and as JM says, scout some of the top local talent who would do the gig for gas money just to get the exposure and to be on the same stage as a big name. Also, in case of major rain, it will be a lot easier to reschedule your headliner--or book another--than with four or five. Also, one big name might allow you to drop your ticket rate. As JD says, in this economy lots of folks might shy away from a $75 ticket.
Know ahead of time who your audience is gonna be--young city adults? Rural? Older, more mature? Depending on what kind of act will have the biggest draw, you might be better off with one of the older country acts--Rickey Skaggs, Ronnie Milsap, Charlie Pride, etc. They might even work for a smaller piece of the gate. Speaking as one of the old dinosaurs, I wouldn't drive 20 miles or cough up $75 for any of the headliners you named.
Know ahead of time who your audience is gonna be--young city adults? Rural? Older, more mature? Depending on what kind of act will have the biggest draw, you might be better off with one of the older country acts--Rickey Skaggs, Ronnie Milsap, Charlie Pride, etc. They might even work for a smaller piece of the gate. Speaking as one of the old dinosaurs, I wouldn't drive 20 miles or cough up $75 for any of the headliners you named.
Country music fans and tractor fans are two different types of people in most cases. They might pay for a low price ticket to see their favorite but not buy a higher price ticket to see both.
Having manufacturers display new equipment would take away from the antique tractor shoe, so that would be a no-no.
Start small with specific activities at low cost, get the show established for a few years and then see if you can "grow the show". Trying to go big right away would probably fail and nobody would want to touch it after that.
Having manufacturers display new equipment would take away from the antique tractor shoe, so that would be a no-no.
Start small with specific activities at low cost, get the show established for a few years and then see if you can "grow the show". Trying to go big right away would probably fail and nobody would want to touch it after that.
Crazy Horse
Well-known Member
Well the song "Woodstock" said "half a million strong" ...... but the actual attendance was something like 400,000 ........ which surprisingly is only 10th on the all time concert attendance list.
The reason is that during an all-day concert there are breaks in between acts and people need something to do to occupy there time in the interim. For others, if you have seven acts playing, you might not care about all of them, so there are other options to occupy your time before an act you like appears. One thing you never want someone to feel is bored at such an event. You want them to enjoy the experience from the time they enter until the time they leave.
dr sportster
Well-known Member
Don't go to any Supercross races. Not only loud music but explosions as well.
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