From TechShop magazine--
From Tech Shop magazine--
"Sears and Stanley Black & Decker will begin selling competing tools under the Craftsman label.
In 2017, Stanley bought the Craftsman brand from Sears Holdings Corp. and the deal allowed both companies to continue making and selling products under the Craftsman label. Now, the drill or toolbox that was purchased could come from either Sears or Stanley, depending on the place of purchase.
Consumers will continue to see the Sears version of Craftsman in Sears and Kmart stores, as well as Sears Hometown and Outlet. Everywhere else, including Lowes and Ace Hardware, will begin to see Stanley's take on the brand...
In order to avoid brand confusion, Stanley stated that both companies have agreed to set a brand of standards and guidelines to differentiate the products, both resulting in high-performance standards, no matter where the product was purchased...
Not only will Stanley seize the opportunity to expand the Craftsman reach, the company noted that the red color scheme will remain the same"
From Tech Shop magazine--
"Sears and Stanley Black & Decker will begin selling competing tools under the Craftsman label.
In 2017, Stanley bought the Craftsman brand from Sears Holdings Corp. and the deal allowed both companies to continue making and selling products under the Craftsman label. Now, the drill or toolbox that was purchased could come from either Sears or Stanley, depending on the place of purchase.
Consumers will continue to see the Sears version of Craftsman in Sears and Kmart stores, as well as Sears Hometown and Outlet. Everywhere else, including Lowes and Ace Hardware, will begin to see Stanley's take on the brand...
In order to avoid brand confusion, Stanley stated that both companies have agreed to set a brand of standards and guidelines to differentiate the products, both resulting in high-performance standards, no matter where the product was purchased...
Not only will Stanley seize the opportunity to expand the Craftsman reach, the company noted that the red color scheme will remain the same"