Sometimes manufacturers dilute their brand name by naming product, like Case-IH may be the manufacturer and brand name, but then they inserted
"Magnum" or "Maxium" and the like, along with a model designation, usually a number, confusing the whole issue. I note that John Deere seems to
be pretty careful to not do that. They have just the brand name and the model - no in-between name to dilute the brand name. Brand names can be
oh so valuable! I remember hearing a former CEO of John Deere commenting after "International Harvester" was more or less abandoned as name,
that he wished he had had that name for his company - the kind of a name that makes a statement.
"Magnum" or "Maxium" and the like, along with a model designation, usually a number, confusing the whole issue. I note that John Deere seems to
be pretty careful to not do that. They have just the brand name and the model - no in-between name to dilute the brand name. Brand names can be
oh so valuable! I remember hearing a former CEO of John Deere commenting after "International Harvester" was more or less abandoned as name,
that he wished he had had that name for his company - the kind of a name that makes a statement.