Re: Is Farmall the Make, or the model.

lfnel

Member
Sometimes manufacturers dilute their brand name by naming product, like Case-IH may be the manufacturer and brand name, but then they inserted
"Magnum" or "Maxium" and the like, along with a model designation, usually a number, confusing the whole issue. I note that John Deere seems to
be pretty careful to not do that. They have just the brand name and the model - no in-between name to dilute the brand name. Brand names can be
oh so valuable! I remember hearing a former CEO of John Deere commenting after "International Harvester" was more or less abandoned as name,
that he wished he had had that name for his company - the kind of a name that makes a statement.
 
Deere only has 11 or 12 models of tractors that have the exact same model number, duplicates are 40, 50, 60, 70, 820, 830, 3120, 4010, 4320, 4520, 7520, must drive parts counter men NUTS. Add in the duplicate model numbers between combines, planters, other lines of equipment like construction equipment, loaders, graders, excavators, it gets even more difficult.

On the IH, decades ago when the Row Crop tractors had Farmall badging, wheatland tractors were International, and industrial versions were McCormick-Deering you could make it confusing, but just calling them ALL IH's, or International's and the unique model number or letters positively identified the machine. The Case/IH model class or group is more for marketing purposes. If YT had enough bandwidth I could type out a real good argument showing EVERYTHING wrong with the world is caused by marketing. Marketing people add no value to anything, just complexity and confusion.
 

John Deere is not alone in the confusion game. One I have come across recently was Ariens. Someone on another forum was asking for advice on his snow blower. He posted the model number and when I tried looking in parts book online found many very different designed machines with that model number.

I can understand it some what if you are talking car names like Mustangs or Impalas. I mean no one would expect a 1964 model to be the same design as a 2013 model. But if you assign a six diget number like 910017 to something how hard would it be when you make a major design change to change it to a 910018.

At least Cat is a bit better in most cases they just add a letter after the model number to indicate major changes a 966 become a 966B then a 966C. You still need to watch serial numbers for some changes. What does confuse some is the fact that there is no "A" versions and some people don't understand the importance of the letters and just post a question using the three digit number.
But this is getting too long and more than a little off topic so I'll stop my rant!
 
(quoted from post at 04:39:18 02/21/20)I remember hearing a former CEO of John Deere commenting after "International Harvester" was more or less abandoned as name,
that he wished he had had that name for his company - the kind of a name that makes a statement.

That man, was an idiot.

John Deere is simple, two syllables. It rolls off the tongue easy, easy to fit into jingles and songs. Just look at how many hit country songs over the years have John Deere in the lyrics. That led to merchandising, incorporation into popular culture.

International Harvester, 8 syllables, a sentence unto itself. Rhymes with nothing. Only one man has ever tried to crowbar it into a song, with limited success. I personally find the song clunky and irritating to listen to.
 

We sell tractor parts! We have the parts you need to repair your tractor - the right parts. Our low prices and years of research make us your best choice when you need parts. Shop Online Today.

Back
Top