Wnated: Old Case dealers

Don Rudolph

Well-known Member
Too cold to work outside today so I'm working on the Case dealer list. Anybody here that has an old dealer or two to add would be greatly appreciated. I just found an ad from 1970 featuring Iowa dealers and picked up 6 new ones. Thanks again to everyone who has shared their dealer memories with me. Been at this since 2003, another 25 years and I should have them all. LOL Don
 
Ad from 1979 Outagamie County, Wisconsin plat book. Van Zeeland Implement Company, County Road OO Kaukauna, Wisconsin 54130. Case, Gehl, New Idea,and Owatonna
 
2750 or so. Picked up about 25 in the last week by calling libraries and historical societies, but they are getting harder and harder to track down. Don
 
Here's one that was in Fowlerville Michigan in the 1940's.......
cvphoto5181.jpg
 

Don,
Do you go through eBay listings for J.I. Case collectable advertising? You can usually find dealers names on that sort of thing.
 
I think I already gave you the ones that wear near me.

Westerburg Exchange in Stamford Ne. Was the local grain elevator. Stop selling Case in 1956. Had a brand new 1954 SC on their closeout specials.

Haeker Implement, Alma Nebraska. Sold Case and Minneapolis Moline. Closed in the early 60's. My dad worked their when they closed.

There was also a dealer in Norton KS. Closed in the 80's. Don't know the name. Later it was Ron's sales and service. Did repair work and sold short line implements.
 
Yes, I do. Used to get a lot of dealers there, but it has been dwindling as time goes by. It seems a lot of Case dealers did not believe in advertising or cheap give-away items like pens, pencils, salt and pepper shakers,etc. A whole lot of them only ran 1 or 2 ads total in the local paper where the JD or IH dealer ran 1 a week. Don
 
Bill,

I don't have them separated out, but WI had the most Case dealers that survived the merger. And quite a few are still in business. Service Motors with 6 locations, Beaver Machine, D and D in Chilton, Washington in Monticello, Ritchies in Barneveld, Triebold switched to NH. Several others simply closed down: Pulaski-Chase Coop, Newton Implement, Helings in Beaver Dam, Link in Ridgeland switched to McCormick and Agco, LaPean in Menominee, Kalepp in Abbotsford. I'm missing a few but you get the idea. Don
 
I know what you mean, clear and cold here as well, but warming up to 30 tomorrow. When it gets down to zero I just want to stay inside and curl up. LOL Don
 
I think Tebo was the IH dealer. I'm sure it wasn't Brooks. They had the Ford mercury dealership for a short while.
 
Do you have a Roy Heinrich of hillsboro oregon?
Or a harold and Jansen of albany, oregon?
If you dont, I will confirm spellings and addresses tomorrow.
 
Geyer Implement, Sylvan Grove KS.Roland Geyer owner. Choitz Brothers Implement, Ellsworth KS. Bobbitt Equipment, Stockton KS
 
I'm from Oberlin, the first town west of Norton. Brooks, Tebo, A&T< and Roy's, not Ron's, were all Case dealers. MY DaD dealt with all of them except Roys.
 
James Hopkinson and Sons Ltd, Cliff Nook works, Appletongate, Newark, Notts, here in the UK. Finished with Case in 1949 when we devalued the dollar and no more farm equipment was imported into the UK. Newark is an old medievil town and most of the streets are called gates as they had gates at each end wich were closed every night. I hope to get you some more UK dealers as I go to a lot of tractor shows doing the parade ring commentries. MJ
 
They must have been movers and shakers as they were both featured in the Case dealer magazine, The Eagle. Any ide when they went out of business?
 
MJ,

Thank you very much for posting these dealer locations from the UK. I'll be happy to add them to the database. Don
 
I sent that in to you.... if I got the story correct Junior Tomlin was an employee at Campbell's Farm supply and when Campbell let the Case dealership go Junior moved it out to his farm and became a farmer-dealer until sometime in the 1960's....that's where we bought our Case equipment back then.....
 
Correct name and spelling was

Herrold & Jensen Implement Co.
2400 S. Pacific Blvd.
Albany, OR 97321

I worked for Herrold & Jensen in the 1970's while going to college. Don Herrold was the General Manager at the time. He ran the business for his sister-in-law, Thelma Herrold, after his older brother Art who was one of the founders died. In addition to Case, they were an Oliver/White dealership and had numerous shortlines including New Idea, Gehl, etc.

In addition to the main Albany store, in the 1950's & 60's Herrold & Jensen also had stores in Corvallis and Harrisburg, Oregon. They sold a lot of equipment and like many Case dealers, were hurt when Tenneco made the decision to drop implements and make Case into "The Tractor Specialist" company. Loosing Case combines was a big deal as they were popular with grass seed growers which is the major field crop grown in the Willamette Valley of Oregon. We did sell a few Oliver & White combines, but they never had the popularity that Case combines had. A 1660 Case was a very competitive machine when compared at the time to JD 95/105's or IH 815/915's. Rotary combines have a tough time handling the amount of fibrous straw that grass seed crops like ryegrass, fescue produce. Saw a New Holland TR70 one time with both rotors wrapped with fescue straw, totally plugged! What a job to get it unplugged.

If my memory is correct, Herrold & Jensen closed up in 1985 after the International merger. Story was CaseIH was making dealers put in a $35,000 computer system and the owners decided it just wasn't worth it. By the mid 80's as a White Farm dealer they couldn't get a steady supply equipment and White was dealing with bankruptcy, etc. The Co-op in Rickreall, Oregon, Polk County Farmers (now Ag West Supply), was the IH dealer in the valley and was favored by CaseIH over a number of other smaller Case dealers who either closed up or moved to other brands.

Herrold & Jensen was a great company and was very kind to me while I worked there. Almost all the people I worked with are now gone, and the building now houses an electric motor & equipment business. Good memories from more than 40 years ago.
 
Don, Do you have Rayburn Motor Company from Pulaski Tn.? I believe they were a J.I. Case dealer back in the fifties and sixties. I will try and find you some decals or ads to verify. John Rayburn was the owner.
 
Shattuc Imp Co owned and ran by Ernest "Ernie" Fruend dob 7/18/1928 - d 9/15/2013 He was a really good person. I visited him at a nursing home in Carlyle IL not far from where his Case dealership used to be. Took him framed pictures of Case tractors, and once a colored drawing/picture of a Case dealership with building and 50's tractors setting around that was so close to his it was amazing. Told him of the time that he and my dad couldn't agree on a price on a new 930, being only $25 apart. They were both hard headed Dutchmen. Dad ended up buying a 6 cyl air cooled Duetz that sat you on the transmission with fenders that were shoulder high. What a sweat box! He laughed hard on that one.
 
Thank you so much for the additional information and personal story. These memories are quickly being lost, I'm afraid. Don
 

Jim,

Thank you for all this information! This dealership must have really been movers and shakers in its day. Glad to hear they were good people. Don
 
My dad bought a 64? 730 from Geyer brand new. I don?t think they were open too many years after that, but I never new of them and I was born in 71. Choitz dropped after the merge but still service Case tractors.
 
You could check Auman Auction online sale they sell old calender's and advertising materials in a listing separate from tractors.
 
Thankyou very much for the information. I will happily share it with my dad. My dad mainly dealt with Washington county but he did say his brother and him visited herrold and jensen in about 76 to look at a used 930 comfort king on the lot. Dad said they moved alot of machines and had a great reputation across several counties. Everybody knew about "Harrold and jensen". I even have a lincoln welder "linkwelder" 180 amp with hand crank Wisconsin twin on it, and still has the harrold and Jensen decal with eagle.
 
I see on your list you mention a couple of locations for Monroe Tractor in NY. I am in Batavia, NY and we have had a Monroe Tractor since (I think) the early 70s when Geitner Sales and Service gave up Case. When I was a kid they sold Case next door to the IH dealer, Batavia Farm Equipment. I think when the merger happened they took over the Case IH and moved into the Batavia Farm Equipment location and are still there...
 

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