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Fantastic find

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Jim McVay

01-10-2011 11:22:47

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While our staff at the main office was cleaning up around the old Oviedo Tractor office they found a CASE book and called and asked if I wanted it. I said yes of course. I got it today. It is a sales book about 3" thick with all the sales flyers for 53-55 equipment and tractors. It is in a hard bound cover with snaps to keep it closed. In the back was a CASE news letter from 1955. It is in great condition. What a find.

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Don V

01-11-2011 12:19:13

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 Re: Fantastic find in reply to Jim McVay, 01-10-2011 11:22:47  
Congratulations! I have one like it and they are a real asset to any collector. Packed with info. that I refer to quite often. Don't let it get away.

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j heitkemper

01-11-2011 08:21:49

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 Re: Fantastic find in reply to Jim McVay, 01-10-2011 11:22:47  
Sure would be neat to see these books ,, Save Them fellas ...

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Grace McVay

01-10-2011 17:07:17

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 Re: Fantastic find in reply to Jim McVay, 01-10-2011 11:22:47  
third party image

Here are some pics.

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01-11-2011 06:15:23

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 Re: Fantastic find in reply to Grace McVay, 01-10-2011 17:07:17  
I would sure like to own one,someday.Sure glad you received this.
I did have a friend bring into me a tab type sales manual,from the early 40s,each page with different equipment.I sure have enjoyed that.

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Adirondack case guy

01-10-2011 15:25:35

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 Re: Fantastic find in reply to Jim McVay, 01-10-2011 11:22:47  
I have one as you described. It has Old Abe in his clasic pose with the eagle hitch claws imbeded in the leather snap closure cover. It has lit. from the late Letter tractors to the 100 series tractors, including implements. It has many many peices of implement lit in it also. Our family Case dealership started in 1922 as a #2 sub dealer? not quit sure how this worked. Closed fall 1986. Jammie Phelps posted a pic. last spring of Case dealer meeting in Racine around 1940. My Dad and Grand Dad were in the pic. I sure wished we kept more when we closed our business. As for my book of intrest, I have to dig it out. It is packed away with all the "stuff" that I did saved and a 1000 plus peice Case toy collection.

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Don Rudolph

01-10-2011 16:40:05

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 Re: Fantastic find in reply to Adirondack case guy, 01-10-2011 15:25:35  
As I was told by a "sub dealer's son", a sub dealer was set up when someone indicated a strong interest and potential ability to sell Case machinery. The subs ordered machinery and parts through the established dealer. They remained subs until they proved they could sell and were financially viable. Many times these subs were younger and more aggressive and overtook the older main dealer. In 1953, when 500 diesels came out, Case weeded out a lot of dealers who were reluctant to invest in all the tools and knowledge needed to service diesel engines, as well as adequate facilities. This is when many hardware stores and auto dealerships gave up.

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John Saeli

01-10-2011 17:19:15

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 Re: Fantastic find in reply to Don Rudolph, 01-10-2011 16:40:05  
Never knew that. An established dealer, who most likely made money supporting a sub-dealer, was actually placing his dealership at risk.

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Sammy in Kansas

01-11-2011 18:00:47

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 Re: Fantastic find in reply to John Saeli, 01-10-2011 17:19:15  
John, Can you email me at plumor@yahoo.com Thank you.

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Adirondack case guy

01-10-2011 17:43:54

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 Re: Fantastic find in reply to John Saeli, 01-10-2011 17:19:15  
John; In our situation, My Grand Dad was the Dealer and my Dad was the Sub. He said that he got a commision from Case and Grand Dad made his profit. I guess it was like the Master Salesman Program that I and perhaps you participated in where we won prize points from CASE that we could redeam from a catalog.

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01-10-2011 14:00:54

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 Re: Fantastic find in reply to Jim McVay, 01-10-2011 11:22:47  
Congratulations Jim. I would like to have one like it.I was next to last bidder on one from 1954 on ebay last year. Nick

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Jim McVay

01-10-2011 17:49:33

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 Re: Fantastic find in reply to Nick@KY, 01-10-2011 14:00:54  
My dad said you would like it because of all the implements in it.

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