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The Little A-Cs - Chapter 4

This book was written exclusively for Yesterday's Tractors Magazine. It is not published in any physical form but only available on this site. No part of this text may be used in any form other than as provided electronically from www.yesterdaystractors.com without express written consent of Yesterday's Tractors. Copyright 1996-1998.

View the table of contents.

4. Competing Tractors


During the period that these tractors were produced, numerous machines were marketed that competed directly with the various models. When the race begun, AC started with a small but crucial headstart. Shown below are some of the more prominent that came out in the same period. Interestingly, though AC sold only a handful of these tractors in 1937, they had already launched a massive advertising campaign directed at the horse farmer. Even though the other companies clearly were tuned in to the market, AC may have had a few crucial months head start on the market. This would be critical when you see who they were up against.

TractorYear ReleasedHorsepower
Allis Chalmers B193710.31 (distillate)
John Deere L19387.06
John Deere H193811.67 (distillate)
Ford 9N193917.43
Farmall A193912.27
Farmall B193912.06
Oliver 60194016.9
Case V194015.07

In 1937, when the B first appeared, the other models here had not been released, were not marketed to a great extent or were not quite at the same price performance ratio as the B. From a marketing standpoint, the B had the entire field. It is my own viewpoint that success in this area depended greatly on the fact that this was a new market and thus had few of the normal brand loyalty issues associated with it. Sure, there would be name recognition with small horse farmers for most of these companies from the horse drawn implements that they also built, but generally there would be little experience with the "living & breathing workhorse" tractors that had been produced for so many years. They might have had more loyalty problems in retiring their horses.

At the onset of production there was virtually no competition from a cost standpoint as no real farm tractor had ever been marketed for under $500 by any companies with the ability to produce in numbers.


Prev Page  Table of Contents   Next Page
Cover
Forward
1. Introduction
2. What are they?
3. History in Brief
4. Competing Tractors
5. Appearance
6. Identifying Numbers
7. Similarities and Differences
8. Cosmetics: What did they really look like?
9. Tips, Tricks and Maintenance
10. Using the Little Allis'
11. Tune-up Data, Quantities, and Specifications


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