I can only tell you a little that applies in North Texas.
Most market vendors are growers and barter thier surplus for someone elses surplus but both have to pretty much retail what what they grow and swap for. An exception is melons which can be sold by the semi loads in the field.
Being close to populous cities to avoid time and fuel spent reaching one sure helps bottom line. A few people have locations on busy roads that do ok. A neighboring grower has sold to a couple of super markets for years. They know he will deliver on time every time so they are always in stock with fresh peoduce. What they may not know is that he buys what they need if he's short but never stands them up. It's a heck of an idea to grow a lot and wholesale but you might compare that to a good herdsman maintaining a set of dairy cattle but leaving it to someone else to milk them and manage that end of the business. It can be done but takes a real well greased operation with trusting perticipants to be profitable and sustainable.
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