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Ram Rumors?????

O

oldtanker

Well-known Member
This is just a rumor but I'm wondering if anyone else has heard it. I cannot verify it and may have been lied to.

Rumor: Fiat seperated the RAM from the Chrylser/Dodge banner so they can spin it off.

It makes no sense to me because from what I can find the Ram division is the strongest thing thay have going in the US. Just wanted to know if anyone else heard/saw anything about this.

Rick
 
Unless Fiat is a heck of a lot better quality than they used to be, they better hang on to a good thing while they have it! The only vehicle ever sold in this country that was less quality than Fiat was Yugo.
 
If you pay attention to the comercials they are now calling it a RAM truck. No mention of Dodge at all.

And as I said it's a rumor. I don't really care what you would buy or drive. I pick vehicles based on my knowledge of mechanics and research. I never ask anyones opinion when buying. All I was wondering is if anyone else had heard anything.

This isn't an attack on the RAM, it's an honest question about Fiat's long term plan for the RAM division. With Fiat's past history I wouldn't say it's true or a lie.

Rick
 
It is my understanding that Ram trucks have a Dodge VIN code.

I will check this weekend on my friend's new Ram Express.

Josh
 
Well for the last year or so they don't use dodge in the t.v.
Commercials, but I know our 2012 powerwagon says dodge in
it, and they don't have the 2013 2500s or bigger out yet and I
haven't looked at the 2013 1500s to see if they still say dodge
or not, if they did take the name away from Chrysler I'd like to
see if they ever put an iveco in the truck since they own them
to, that's what they did to case and new holland they used to
run cummins to, the iveco seems to be a good motor to, our
435 case with the 12.9 liter has good power and very very fuel
efficient.
 
Ya I understand, I'm not saying your lying you could be 100%
right guess time will tell, sooner or later it probebly will happen.
 
(quoted from post at 21:26:14 03/01/13) It is my understanding that Ram trucks have a Dodge VIN code.

I will check this weekend on my friend's new Ram Express.

Josh
Click to expand...

I think they still have a Dodge VIN code and the title will say Dodge but I think that's where the speculation/rumor I heard came from. Trying to get people to stop linking Dodge with Ram then spin em off? Perhaps to cover for some of thier losses in the Fiat division? I don't know. That is why I posted what I was told and ask if others had heard/seen anything.

G1355, who knows? I think the engine swap would be a mistake because so many people want that Cummins. Be hard to sell die hard Cummins fans on anohter engine I think.

Rick
 
I believe that the RAM brand is, indeed, being separated from Dodge.

The reasons for doing so remain to be seen but divestiture is certainly one such reason.

Dean
 
To be honest with you, that's all we ever had in our 4wd
tractors before, is cummins we got a new case last year with
the iveco and was really impressed, there way more fuel
efficient for the same power. Don't know if you've ran one but
think there a very good motor
 
(quoted from post at 21:40:57 03/01/13) To be honest with you, that's all we ever had in our 4wd
tractors before, is cummins we got a new case last year with
the iveco and was really impressed, there way more fuel
efficient for the same power. Don't know if you've ran one but
think there a very good motor
Click to expand...

Nope never run one but everything I've read about them is positive.

Would still be a hard sell to most Americans who have never heard of Iveco. About the only Americans besides farmers who know anything about Iveco are Vets who served in Europe and remember seeing Iveco trucks as slow lumbering things that they passed on the autobahn. Everyone knows the Cummins name.

Rick
 
That story is somewhat based in fact according to Motor trend magazine.
Fait is confident of Ram's survival, not so much for Dodge or Chrysler brands, so they split Ram away, so a Chrysler / Dodge failure does not drag Ram down with them.
 
(quoted from post at 21:51:06 03/01/13) That story is somewhat based in fact according to Motor trend magazine.
Fait is confident of Ram's survival, not so much for Dodge or Chrysler brands, so they split Ram away, so a Chrysler / Dodge failure does not drag Ram down with them.
Click to expand...

OK that would make sense.

I felt that Fiat was only using the buyout as a means of having an established dealer network so they could attempt to market Fiats here. I had no idea of what they would do with Jeep or Ram but figured they would let the Chrysler name die in the long run. Even if I don't like Chrysler it would be a shame to see another American icon die.

Rick
 
This has been the popular rumor for a while now. RAM is a separate division. Which does make it easier to do exactly as you say.

Transfer the valuable assets out of Chrysler and Dodge in to RAM and Jeep. Sell RAM and Jeep, fold Chrysler and Dodge. It has happened before in other companies, and could easily happen with here. They are all owned by FIAT. The US government begged them to buy Chrysler. I could see it happening. I hope it doesnt.

Rick

Rick
 
LOL just looked at Fiat sales figures for the 1st 2 months of 2013. A little over 5000 cars total. Heck add in Canada and they don't break 6000. That isn't even covering the ads. Maybe they should keep the Chrysler name/line up and dump the Fiat name/cars! :twisted:

Rick
 
I worked for a company that had 2 divisions. The division that I managed made money, while the other division lost more money than my division made. So management sold off the division that I managed to keep the loser division going for another few months - before they filed bankruptcy.

Glad I left the company a year before it all fell apart.
 
(quoted from post at 20:45:08 03/01/13) Unless Fiat is a heck of a lot better quality than they used to be, they better hang on to a good thing while they have it! The only vehicle ever sold in this country that was less quality than Fiat was Yugo.
Click to expand...

You forget Renault...
 
Guy in town has a Fiat. Real good on gas. Because he can hardly get it out of the driveway. Always something wrong with it.
 
My son's 2012 Ram does not have the Dodge name on it anywhere. Ram is now a separate division of Fiat. Still under the Chrysler banner.
 
There used to be a lot of shared components between Dodge cars and Dodge trucks, engines, transmissions, elecricals, etc. Now there are so few shared components that separate divisions would make sense for accountability.

I wasn't happy back when Chrysler was first purchased by a German corporation either.
 
My take is that this is simple evolution in naming. The ram name was dominant on Dodge pickups back in the late 70's into the early 80's, with a lot of reference to the goat, even had neat hood ornaments.

Who knows what the Fiat bunch will do???? American names are just that any more, and it's a shame. I have never liked the idea that we should have to imitate the Europeans to have a good car/truck. A fiend of mine wanted a truck built in this country and ended up buying a Toyota with a sticker on the back that says "Made in Texas". Now that's a shame...
 
Yeah, they started implementing the change a couple years ago. They are also spinning off the high performance line, the Viper and the 2015 Barracuda will be SRT, not Dodge. They will drop the Dodge Challenger after '14 and sell the SRT 'Cuda so they don't have to drag up the Plymouth name. I miss the old days when MoPar meant Move over, Plymouth approaching rapidly!
 
My 2008 Dodge pickup does not say Dodge on it anywhere on the outside. Only when you crank it up does it say "Dodge" on the overhead console. That is it. Mike
 
(quoted from post at 08:00:45 03/02/13) Yeah, they started implementing the change a couple years ago. They are also spinning off the high performance line, the Viper and the 2015 Barracuda will be SRT, not Dodge. They will drop the Dodge Challenger after '14 and sell the SRT 'Cuda so they don't have to drag up the Plymouth name. I miss the old days when MoPar meant Move over, Plymouth approaching rapidly!
Click to expand...

NO, no, no....you got that wrong, you forgot to add the last part, hooked to a tow truck!

My Old Plynouth Ain't Running is more like it....LOL. Kinda like Ford, Flip Over Read Directions or GM, Get Mechanic or GMC, Got Mechaninc Comming.

Didn't know that about the Viper and Challenger. Haven't been paying much attention to the automotive world. As I said I heard a rumor and wanted to know what others knew about it.

Rick
 
The 2012 does say dodge, look on the inside, I'm not sure if the 2013 does or not though.
 
(quoted from post at 08:35:01 03/02/13) The 2012 does say dodge, look on the inside, I'm not sure if the 2013 does or not though.
Click to expand...


Really don't matter. If Fiat is trying to distance the trucks from the Dodge name it's most likely for one of 2 reasons. 1. They intend to drop the Dodge line to save money or 2. They intend to spin off RAM to pay for their other operations that are not doing so well.

1 I can't figure out. If it's to save money then why not save even more and call the RAM a Chrysler instaed of running the RAM as a seperate line?

2. Fiat would not be the first company to do that. Sometimes spinning off a profitable division allows the non-profitable side time to restructure. Sometimes it works and sometimes it doesn't. Other times companies may spin off a non-profitable division that still has assets that are valuable to other companies like AC did when they sold the construction division to Fiat. AC construction wasn't selling well and sold even less when it became Fiat-Allis here in the US. But it was too little too late to save the AC Ag division.

Rick
 
Please Leave Your Money Out Under The Hood, even though I was a diehard Plymouth driver, it sometimes worked out that way!!!
 
Very soon, they will be FIAT trucks with Lamborghini engines, instead of Cummins. How will that suit you, for an "all american" truck?
Only American thing in those trucks soon will be the driver.
 
I bought a new Charger for my wife last week. The salesman started telling me how similar it is to the old Charger and I had to stop him and explain why that is all BS! Chargers have two doors, I would not mind if they called it a Coronet, but not a Charger. The view in the side mirrors is really all that really reminds me of a '68 through '70 Charger. For a fresh slap in the face it is now available with 4wd! After the salesman realized that I knew what a Charger was, I started lecturing them on the early Chargers. When I stated my case that the '68 Charger and '68 Corvette were nearly identical cars it raised some eyebrows but none of them could offer anything to dispute my claims, it's pretty obvious that some serious spying was going on!!!
 
(quoted from post at 10:01:45 03/02/13) Very soon, they will be FIAT trucks with Lamborghini engines, instead of Cummins. How will that suit you, for an "all american" truck?
Only American thing in those trucks soon will be the driver.
Click to expand...


What? Only Native Americans gonna drive em? :shock:

Rick
 
I hope you get to borrow it from her now and then. Hemi or V6? Sweet car either way!

Don't you hate when you know more about what you are buying than the salesperson does.............
 
Guarantee they won't have a Lamborghini they will change to the iveco if anything, but you never know they could stick with the cummins, either way ill still be proud to support them. Along with case and new holland
 
I'm American and I'll be honored to drive em, you guys talk
about all these foreign products, look at the tags on your
clothes or shoes your wearing, gaurentee they were made
overseas.
 
It's the V-6 AWD, she had driven one before and liked them, the new AWD was what sold her. I rarely drive her stuff, if I thought I had any use for a car that 392 Challenger would be in the garage arleady! My personel fleet now includes 3 Cummins trucks!
 
Just speculation, but if Chrysler autos replaced by Fiats, would resulting CAFE blend (Fiat+Ram vs. Chrysler+Ram) not take a large jump in the EPA direction?
 
Fiat now owns part of the joint venture between Case and Cummins that builds the B series Cummins. They can be had with an IVECO sticker on them, main difference, they run the timing gears on the rear of the motor with the Iveco sticker.
 
I used to work for a Jeep and Renault dealership before it went bankrupt- things got interesting in early 1970s after the OPEC crunch and currency adjustement. AMC had Jeep then and Renault bought into AMC for the Jeep line and the dealership network to sell Renaults- they sold Jeep to Chrysler and Mercedes bought Chrysler for the Jeep brand and the dealership network in US about the same as Renault had done with now folded AMC. Fiat has a fair market share in Europe but lacks american dealerships- Chrysler becomes available through bankruptcy and Fiat can get it cheap, Jeep customer base is a bonus, the Chrysler trucks fair potential for parts sales a few years- and Fiat has owned Moog for years as Al Gore found out. Ford still making things without government bailouts, bankruptcy- sort of the john Deere of US auto industry. Renault sort of gave up on US market- still around in europe and there are some worse cars made- Yugo"s still on streets someplaces with Fiat parts and a few spares from Serbia- the Country of Yugoslavia folded before warrantee ran out on last cars sold by the government owned factory- lesson here, government backed promise may not be kept if gornement folds. .
 
(quoted from post at 10:45:29 03/02/13) Guarantee they won't have a Lamborghini they will change to the iveco if anything, but you never know they could stick with the cummins, either way ill still be proud to support them. Along with case and new holland
Click to expand...


I think someone was being sarcastic about Lamborghini.

I still think that anyone who knows anything anout the Iveco name are the very few farmers out there and Vets who served in Europe. Us vets remember the Iveco trucks as being very slow and not being able to pull a hill worth a darn. That move would hurt Ram sales, bad. Far more old GIs out there than there are farmers with Iveco engined tractors.

Rick
 
Fiat has treid to break into the US market before. I think they did better last time from the current sales info.

Don't know if I'd be so quick to jump on a CIH/NH tractor. Size class I'm interested in I was warned off of by a CIH factory rep.

Like I said before, nothing wrong with Iveco. Just be a hard sell to folks with little or no knowledge of them who are Cummins fans.

Rick
 
I think the Fiat Allis deal was just bad timing. They couldn't have picked a worse time to make that deal.

Rick
 
I found this piece of info.
Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."[4]

The Ram brand logo features the head of a ram, formerly the logo used by Dodge
 
Your info is out of date. Ram is now it's own brand, there has not been any Dodge lettering on them for several years now. Beginning in 2013 Ram has it's own VIN #, no longer sharing the same manufacturer VIN with Dodge. The Folks at Fiat have decided that Dodge is their economy brand, something they really couldn't do with a Long Horn Edition. Same thing for the Viper, it isn't a Dodge anymore either.
 
Not much chance of that. The Cummins engine is what makes a Ram sell. No more Cummins, no more Ram. IVECO doesn't have the North American parts network or brand loyalty to pull that off.
 
Sweet, now a lift kit and some mudders.....

3 is a bad number, better get another Cummins and make it an even number! I know a yard where there are too many.....

Troy
 
Sweet, now a lift kit and some mudders.....

3 is a bad number, better get another Cummins and make it an even number! I know a yard where there are too many.....

Troy
 
Oh did you read this post everyone they are still a dodge, I am
right. There not just a ram. Read this post above old
tanker?????

It also says they always will be a dodge
 
(quoted from post at 23:48:20 03/02/13) This is to date, Fred diazis still president
Click to expand...
elective reader are you????

Brian Jasper has different ideas, buba.
 
The dodge is a good truck hemi or cummins, they will sell either way, I'd rather have a gas, the dodge truck alone is a good truck, the cummins doesn't sell it, it helps it sell but there are a lot of dodge guys out there.
 
No I know as well as everyone there still a dodge. As said the
ram was used in the 70s and 80s and still is used.
 
(quoted from post at 20:58:41 03/02/13) No I know as well as everyone there still a dodge. As said the
ram was used in the 70s and 80s and still is used.
Click to expand...

Hey don't get all bent out of shape. I ask about a rumor. While I really don't want to see an another American icon go away I think with Fiat anything is possible. I wouldn't own one myself but each to his/her own. This is just a discussion, not a fight.

Rick
 
M-B is still in the Ram picture,Fiat didn't get all of it.That is why you still have Dodge vans that are M-Bs and M-B trucks that are Rams.Go back and read the bailout-takeover terms.
 
(quoted from post at 15:04:53 03/03/13) M-B is still in the Ram picture,Fiat didn't get all of it.That is why you still have Dodge vans that are M-Bs and M-B trucks that are Rams.Go back and read the bailout-takeover terms.
Click to expand...

Separating Dodge into trucks and cars will make it easier to sell the Ram brand, said Aaron Bragman, auto industry analyst for the consulting firm IHS Global Insight. The Ram and Jeep brands are the only parts of Chrysler that currently have value, he said.

"It's a better way for them to eventually divest the brand," he said. "If they need to liquidate, it will be easier to do, but that doesn't instill confidence in many people."

Ranieri, however, said splitting the brands follows Fiat's successful management structure in which Marchionne separated Fiat commercial vehicles from passenger cars.
 
(quoted from post at 14:11:23 03/02/13) I started lecturing them on the early Chargers. When I stated my case that the '68 Charger and '68 Corvette were nearly identical cars it raised some eyebrows but none of them could offer anything to dispute my claims, it's pretty obvious that some serious spying was going on!!!
Click to expand...

Say what??

I'm very familiar with both cars and for the life of me I cannot understand how anyone could think that a 68 Charger and a 68 Corvette are even remotely similar. They are nothing alike, totally different cars.

Please enlighten me as to where I am mistaken.
 
(quoted from post at 10:53:14 03/03/13)

Say what??

I'm very familiar with both cars and for the life of me I cannot understand how anyone could think that a 68 Charger and a 68 Corvette are even remotely similar. They are nothing alike, totally different cars.

Please enlighten me as to where I am mistaken.
Click to expand...

I'm with you JACK. The '68 Charger I once owned didn't resemble a Corvette other than it had taillights in the rear
 
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