Animal, Kowfarmer, and several others do organic or natural operations. Good folk, good operations.
There is some kidding back and forth, as you see.
Its a good nitch market, you can get more per bushel or lb of product you produce, but likely you will produce a bit less, have more paperwork, and will cost you more to haul your crop to its market.
Be sure you find a place to seel your stuff for a premium before you hop on board, organic production is much more about salesmanship than it so about growing. You need to find who your customer is and what they want, you can't just grow stuff and see if it sells later.