1953 Farm Journal Pics

rrlund

Well-known Member
Scanned these from an August 1953 Farm Journal.
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RR,

Now you got me thinking about Willy pickup trucks again.Always wanted one.

Cool old ads.

Vito
 
I've never heard of Hydra-Matic drive in a big truck. Must not have been a very good seller as I have never seen one. I'm not sure I would get an auto trans in a big truck today!
 
I just scanned some from February 54 too. I'll post them another time. A lot more tractor ads in that one. I got IH,AC,Massey Harris,Cat,Ford and Ferguson along with Jeep and Homelite.
 
In the days of milk being shipped in cans our hauler had a '48 GMC with hydra-matic tranny. It had something like 140K miles on it without any problems. 140K miles picking up milk is a lot of starts and stops. I guess it never got a chance to develope anything sticking to cause problems.

Areo
 
GMC had a lot of big trucks with Hydra-Matic in them back in the 1950s and 60s.
Today most of the new 18 wheelers have some kind of automatic transmissions in them.
Just because someone hasn't heard of something doesn't make it not so.
 
Dad was a school bus mechanic and bus driver. He drove the only cab over that the district had. That one was a GMC with an automatic. This was back in the 50s,early 60s.
 
I learned to drive in the pasture with a Buick like that in the first picture. If I remember right it had a starter button on the floor and I know that ours had a radio antenna that rotated on a knob.
 
I remember Dad had a 56. You pushed the accelerator pedal all the way down to start that one.
 
Western Auto and the Wizard brand supplied our family for many years. I still have a 1969 Fall and Winter catalog. It has the Eliminator buzz bikes that my brother and I bought with money from the soybean crop that year. I still have the Revelation (Crosman) 760 BB/pellet gun I got for Christmas in 1968. We had a Wizard riding mower purchased in 1975 and used until the mid 90s.
 
The thing I remember most about Western Auto was their Christmas display in the front window.
 
I just bouht a Successful Farming mag dated Jan. 1951 off this site classifieds for $4.00. Same year and month I was born. Couldn't resist it and price was right and excellent shape. Neat stuff.
 
I'd guess about a 1949. Dad ran one of those. I think made by Mahindra before Chrysler bought the jeep name from them.
 
Lots of good ads, bringing back memories. I remember buying parts for my '53 Chevy from Western Auto, they were kind of the Auto Zone of the 50's, but most of them had someone that actually understood how a car functioned.
 
Thanks for the memories! I remember the HydraMatic GMC trucks. Also, when I was a kid I would go into the Western Auto store in the little town near us to buy bicycle parts. They had just about anything you needed to repair a bicycle. Bought a set of "split-fire" spark plugs there for my first car also.
 
Are you trying to re-write history, wolfman?

Let me lay it out for you.
"Jeep" was a popular contraction for "General Purpose", which was from the United States Army nomenclature for 1/4 ton vehicle, general purpose.
American Bantam Motors designed the winner of a competition to win the government contract to build these vehicles for the Army in WWII.
The government, in it's infinite wisdom decided that American Bantam did not have the capacity to fulfill the contract, so they had Willys and Ford build the final design that became the Jeep.
After WWII, Willys owned the name and built the Jeep until the 1960's when American Motors bought the name. When American Motors went bankrupt, Chrysler bought the name.
They still own it.
 
US Army had deuce and a half trucks with the auto.......heard a lot of complaints about them from drivers at Ft. Bragg. Did"nt stand up well. That was 1965.
 
I think you are confused, wolfman. If Mahindra had anything to do with Jeep, it was as a licensee. In other words, They may have built Jeeps in India, for that market, but they did not own the Jeep name, they paid for it's use.
 
Thanks for the info. Not the first time I've been confused. I was sure that I read in the journal where Mahindra begat the Willys name.
 

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