Found this bit of interesting history tho.
One of the interesting things about Gilson is that they were a brand name in and of themselves, but they also did a tremendous amount of private brand work. The features of the private brands typically lagged the Gilson machines by a year or so, giving the Gilson dealers some advantage. Some of the brands built by Gilson included; LAWN-BOY, Montgomery Ward / Garden Mark, plymouth (after their home town of Plymouth Wisconsin), Senator, WIZARD sold by Western Auto stores, Mor.power and Mastercraft both sold by Canadian Tire Corporation, BEAVER sold by Beaver Lumber of Canada, TECO sold by Eaton's Department Stores (Thomas Eaton Company) of Canada, BRENTWOOD , MARSHALL-WELLS , ARTISAN, FORD, TOYOTA. and New Holland. See them all here.
I am still looking to pick add PLYMOUTH, Mor.power, ARTISAN, BRENTWOOD, MARSHALL-WELLS and NEW HOLLAND machines. I can't help but believe that there are other Gilson built brands that I've yet to identify, if you have such a machine be sure to Report a Gilson Sighting.
Gilson snowblowers are commonly found in the United States, Canada and the Scandinavian countries. Many Gilson snowblowers are assuming the role of family heirloom as I frequently hear from third generation users seeking to keep machines from parents or grand parents in operation. I still have my dad's Gilson in service.
In 1988 Gilson was acquired by LAWN-BOY. In 1989 LAWN-BOY was acquired by TORO. Currently LawnBoy is handling the GILSON parts and archives. The LawnBoy dealer network is your source for OEM parts. See my FAQ for more info on locating parts. This site is dedicated to providing the resources needed to keep these machines working. You will find resources pertaining to parts and service procedues along with historical information.