Hello N. TX Tim,
Seals are usually all installed and lubed as a matter of course. That is not always the thing to do. Some seals are lubricated at the lip and at the mating surface. Others are put in (DRY).
The package will have the instructions. There is a reason for the dry seals not to be lubricated. If seals that are designed to be installed dry are lubricated, they usually won't make a good seal and eventually leak. Maybe that simple! By the way Fel-Pro is always been top notch in my book. Never had one fail!