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Re: Just got a book on New Gen and GenII tractors - disappoi
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As much as I'm interested in the machines I'm also interested in the company. The management, - the men and women who preceded the machines. John Deere is now 176 years old. The progression of the founder, the owners and the management have contributed much to the company's success. Deere is king of the road now.
This is interesting as I consider those years as a bunch of "What If's".
What if the company didn't get into the tractor business with the Waterloo Boy and continue tractor development? Maybe it would not have survived.
What if the company had fired Dreyfuss and changed the color of our tractors to light orange? We would have square, - ugly orange tractors, - not the attractive machines we have today.
What if John Deere had not pursued the industrial business? Caterpillar would have gobbled up
that segment and Deere's influence would have been lessened.
What if management said. " Pretty good is good enough and engineering had floundered? Deere would have been in the same shape as International Harvester in the late 1960's.
What if Deere failed to support its old equipment? We'd all be up the creek. That design and engineering has been faithful to all owners for 50+ years.
If I had the time and talent I'd write a book about the John Deere success story probably one of the best American business chronicles in our history.
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