Case 2096 VS 986 / 1086

Torinoman

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This message is a reply to an archived post by Kevin B from Illinois on October 16, 2013 at 18:13:31.
The original subject was "Re: 2096 case vs. 986 1086".

If you honestly believe that pile of stink you typed then one of two things has happened to you. Either you have been using crack and have fried your brain or you have rode too many hours in one of those crappy IH tractors that ride so rough that it has rattled your brain loose from your head. IH was not outselling Case by any margin. In fact at the time that Case purchased IH Case was outselling IH by a large margin. Thus the reason that IH was broke and going down the tubes and Case was able to step in and purchase the failing company. In case you missed it, the IH line of tractors was discontinued when Case purchased them due to them being inferior units. If what you stated were remotely true, the outcome would have been the opposite of what it is. Sounds like more sour grapes by someone holding on to a dream of yesteryear...........
 
Any stats I have seen from the late 1970's/ early 1980's shows the market break down with IH having around 25 percent of the larger row crop tractor market with Case having 15-17 percent. Any numbers compiled during the strike years 1979-1980 should be discounted as IH did not have sufficient production to meet demand. I was just thinking how nice it would be to have Barbara March's book about IH just a few days before this post. Deere was around 30-33 percent for similar HP tractors during that era by the way.
 
There were years where Deere ran as high as 40 percent or more in the time period we are discussing.
 
Just so you know - Case didn't buy IH. Tennico owned Case and they bought IH and combined the two. Case was also ailing and being a smaller company they were easier to cash flow from Tennico's coffers.


Other posters have covered the fact that IH had more market share than Case any year leading up to the merger of the two.


If you are going to be that insulting at least know what you are talking about.
 
And that's of the row crop tractor market - the market share only increases when you add planters, combines and hay equipment.
 
Relative to Case those shares increased. It should be noted that with other products the distribution is different. At that time Deere commanded the row crop planter market averaging 75 percent market share. That means 3 out of 4 planters sold back then were Deere units. That is amazing when you think about it. Even back then when hay and forage equipment was discussed the market leaders were Deere and NH with some swapping from 1 to 2 and 2 to 1 depending on the product in question. Gehl was considered a substantial supplier in those areas. NH had good tools overall but in my opinion having a dealer in every other town at least around these parts helped. I think they had the thickest distribution network of any farm equipment builder. In combines Deere was the leader but not as commanding as in other lines. Gleaner and MF were very substantial competitors and IH had a definite but modest market share even with the intro of the Axial Flow combines.
 
One obvious indicator is that they kept the red color. But as much as I love tractors it is not my religion so I don't get too bent out of shape like you did. However, tractors designed in the thirties, like the letter series Farmalls, Case SC, etc, were all very good tractors.
 
Ya but those AFs took IH from almost a nobody compared to the "Big Three" to challenging JD by the 90s. And it was mostly due to Massey. If I had a dollar for every farmer that traded a POS massey for a AF, I could buy a new one. I didn't think JD got to number one in combines until the 70s or even 80s.
 
Simply amazing. Everything you said is wrong. The only market segment Case might have been outselling IH was in the big 4x4s. And I can't understand why either because Case crabsteers were a joke.
 
After the merger the tractor production line had to be moved because Tenneco did not but the Farmall plant. During the time period it took to get the line back up and running in Racine the Case tractors continued to be built but were now painted red.

The next new model tractors were built with the production equipment taken from the Farmall plant. The drive line was basically the International 88 series tractors with improvements, many of which were already in the works before the sale of the Ag group, and the Case/Cummins engine replacing the IH engines.
 
I wasn't aware JD did that well in planters - I thought IH started taking a substantial share of the market when the air flow planters came out - especially the 800s. I knew JD had a substantial part of the market when in came to combines - the X15 series that IH sold prior to the axial flows were never very good in comparison (and seemed to be known primarily for their ability to catch fire) and the huge improvement made with the axial flows is what put IH back in the market.


But what was IH market share compared to Case market share when it came to planters, hay and combines? IH was small but I don't think Case even competed in those markets after 1980 - which is primarily why Tenneco bought IH - so they could compete in areas that Case wasn't a player.
 
Case had exited nearly every market other than tractors and combines by the early 1970's. They did come back with tillage which they sourced from AMCO, White, and Landoll. The Case designed combines were gone by the mid to late 1970's and were not replaced until the merger. IH during the 1970's and early 1980's was not considered a major player in the hay and forage tool lines. They did gain market share in those lines as Case, AC, and others exited those lines. The IH products were not necessarily terrible. As I said before NH did well because they had a thick dealer network compared to other manufacturers. It had to be difficult for a NH dealer to get a big markup on price with fellow NH dealers around the corner.
 

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