Stick yer hand crank in the slot and crank it clockwise. The engine will continue to spin in the same direction.
Yer flywheel is firmly attached to yer crankshaft, thus it will spin in the same direction.
Yer starter has to spin counter-clockwise in order to spin the flywheel clockwise on this Cub.
For the Cub, it's easy to get the picture because you're looking from the radiator back and can see yer starter motor, etc.