A CASE TRUCK ...

This photo is of a 1923 Case Truck rated at 1-Ton. It was manufactured at the spin-off plant in Wisconsin. Very few were made. This truck is due for a complete restoration as a museum display. A question has arisen as concerns the correct color to paint the frame. The default color is Black but there seems to be a thought that maybe it was originally painted Case Green. Can you help us or lead us to someone/somewhere that can? I have contacted all the "usual suspects" without success. Thank you.

Jon Lundberg[/img]

I assume you have looked into what colors were being provided in 1912 on Stephenson motor truck company vehicles, the
information I have is that they never officially took over the plant on August 1 1912 and were to start marketing the truck on
January 1 1912, it also makes mention that they actually had large numbers of trucks ready at the time, however they were
heavily indebted and George Stephenson was about to go through a divorce, at time they were heavily indebted to
Wisconsin motor company does this truck have a pierce motor or a Wisconsin motor? I have never seen any mention of
paint colors used on the truck I cannot imagine this truck painted hunter green back in the day, I know case cars used a
Brewster green

FYI Case cars were made by the TM Co. Case trucks were made by the Plow Works. NO relationship between the two.

Case TM co was under contract with Stephenson motor company to purchase the plant and market their own brand of truck, this was in response to competing with the case plow works trucks being built, this information is not provided in most of the current case books, if you need more information I can provide paper copies

Another tidbit of info The JI case Implement Co was formed in Minneapolis, this company at first was in charge of distribution of both the plow works products and the TM products, the Implement co was also marketing bikes and cars just like John Deere was selling, the TM company purchased pierce motor company in response to this, so the plow works side was selling cars before the TM company was

ford motors leased space in Minneapolis from the JI case implement co while their plant was built in Minnesota

I find it a crying shame they don't get it running and drivable
then just leave it alone. Restored vehicles loose a hundred
years worth of character, grit, grime and stories of its past
history. New paint is just new paint. It's like history has to
start all over again from day one.

I've got a better piece somewhere but all I can find at the moment is this postcard.
I'm thinking the other advertising piece listed both the Plow Works and the T.M.Co. on the header.

Would be a shame to restore that truck. Leave it as is. The radiator shroud is definitely like the Case TM Company cars and it is not Case Plow Company.

There were several catalogs issued I have one, mr case himself before his death started the implement company in Minneapolis he foresaw the plow works and TM companies providing the implement co the equipment for marketing and selling making the two companies concentrate on manufacturing he also forsaw them buying other companies or selling other manufactured products under the implement co, I have all the articles of incorporation for the implement co showing the principals that were involved it was extremely far reaching as the family members within other company"s were involved some names were jas a carr, j m westcott , w t Lewis and f l Mitchell of mitchell&lewis and Carr and westcott owned American seeding machine co just a few names involved besides h m wallis by the way the implement co building in Minneapolis still stands it is kitty corner from the last TM co building-warehouse

The item pictured is early as they moved into a bigger building sometime in 1901

I think the as is condition is beautiful. Keep it just as found- just make sure its mechanically A1! That is wonderful!

Where is this prize at? Plz plz plz don't paint it...no no no.
Don L.

This is a flyer of some sort or magazine insert. Its all J.I.Case T.M.Co. on the front but I find it interesting it has the J.I.Case Plow Works in big print on the back. So why would supposed separate companies advertise on the same billing if not some cooperation at the time? It also has a list of six jobbers and branch houses on the back of which the J.I.Case Implement Co. of Minneapolis Mn is listed along with M.W.& J.I.Case Plow Works Co. of Des Moines, Iowa and at the bottom you see Mitchell, Lewis & Staver of Portland, Ore. are listed among others.

These advertisements more than likely came from a publication called farm implements they are a similar color from that publication and are down load able for free or no charge

That is one nice Case truck.

nice truck how many were made ?

Could be. This wasn't the piece I referred to earlier. I have a piece somewhere around here that is not an advertisement but a letterhead with the J.I.Case Implement Co. in bigger print at the top middle of the page and it has both J.I.C.T.M and J.I.C.Plow Works in the outer corners of the letterhead in smaller print along with a list of other implement and buggy manufacturers. Sure wish I could find it now. Maybe I'm just dreaming I have it. I've been known to dream about finding old tractors in forgotten barns. LOL

Hopefully you can follow this:

April 26 1894 it is reported that all goods of the TM Company will be transferred through the J.I. Case Implement Co cancelling the contract with their then Agent in Minnesota Christianson & Faber (this must have been at a board meeting)

May 26 1894 Massena B Erskine Dies leaving Stephen Bull as the Last remaining of the "Big Four" (case,baker,erskine,bull)

The stock of case,baker,erskine are now distributed to their remain heirs

The bulls not seeing the vision and apparently not getting along with the existing family members start to take over the TM company on October 17 1897 at a board meeting it begins and by Nov 17 1898 it is now reported that the TM Company will start to transfer their own equipment thus beginning to open their own branch house in minneapolis and beyond

They opened one close to the JI Case Implement Co in Minneapolis and quickly out grew that one, they then opened the big one on washington avenue that still stands today as the Spaghetti factory, the Implement co grew quickly too and moved kitty corner to the TM company. The Implement Company grew even bigger and took over the the Northern Rock Island Plow Co warehouse next door as they were moving to the Dean Warehouse and needed a bigger Branch House, during the move in 1910 some Bums in back of the building started a fire to keep warm wind took it and burned an almost entire city block in minneapolis (the original building was across the street from the current "threshers square building") (Advance and Emerson) and looked exactly like those buildings, (same builder)they rebuilt on the same site taking an entire 1/2 of a city block and then changed the name as it no longer reflected the vision of case too The Great Northern Implement Co this building still stands today, it all ended with Wallis and the Merger, for what it is worth Wallis kept the vision and opened other Great Northern Branch houses throughout the United states where the trade warranted it

so your literature can be dated between April 26 1894 - Nov 17 1898 if you can find it

Thanks for the history write up. I find all the little behind the scene details about these companies so interesting as I'm sure others do as well.