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Case Tractors Discussion Forum
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Re: tractor designs

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pete 23

02-25-2013 09:00:35

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Not to keep beating a dead horse here, but Tennaco bacame majority owner of Case in I believe 1967 and in 1970, took over the reins. Before that time period I think a bank or group of banks had it in receivership or something like that. IH was selling and pooling resourses for many years before Tenaco bought them. It sold the mines, steel mills, construction division, twine mfg facilities. Yes, they were going down hill. I have a block in the M I happen to own that was pretty much a fire sale deal when IH closed their foundry that was making those older engine replacement parts, in France I think. Lot of history on both side of isle.

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Adirondack case guy

02-25-2013 10:04:13

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 Re: tractor designs in reply to pete 23, 02-25-2013 09:00:35  
Case was owned by Kerne Co. Land Company, a California base company that was invested heavily in produce farming. They kept Case a float, but were not big enough to support a Lot of R&D, Tennico swallowed them up and invested heavily in Case R&D and the birth of the 70 series tractors, and forward through time adding IH, untill Fiat took over. There was solid financial support from Tennico throughout this period.

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Adirondack case guy

02-25-2013 13:45:04

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 Re: tractor designs in reply to Adirondack case guy, 02-25-2013 10:04:13  
I forgot to mention the David Brown aquisition,in 1972, and also the later Steiger aquisition. Case had lots of solid financial backing from Tennico.

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bermuda ken

02-25-2013 10:21:31

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 Re: tractor designs in reply to Adirondack case guy, 02-25-2013 10:04:13  
Tenneco put alot of $$$ in CASE to get it up to speed in the market. However CASE also shed alot of $$$ loosing lines, when they dropped everything except tractors. Thus going from a full line manufacture to a 1 line.

When you only have 1 line to market and R&D, your costs plummet dramatically.(your income does too!)

If IH, Ford or Allis-Chalmers had done the same in the 1970's, might this have changed thier future???

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