Is this discussion is about the B-Series 3, 4 and 6 cylinder engines that are used in Dodge pickups, Case-IH equipment and now Case-New Holland tractors and equipment? If so, does anyone know if the engine was designed before or after the CDC joint venture was announced, and does anyone know who designed the engine?
The reason I ask is, in 1981 I worked for the company that designed and built the assembly line for that engine. The CDC name was on all the engine part drawings, and the CDC name also went on all the machine and tooling drawings we created. However, the assembly process engineers we worked with from CDC were all long time Cummins employees, none of the engineers we worked with were originally from J.I. Case or Tenneco. The assembly line went to the CDC Rocky Mountain plant in Whitaker, NC.
At the time I was under the impression that:
a. The engine was designed by Cummins engineers at another Cummins location (in Indiana?);
b. that Cummins operated the CDC plant;
and c. that J.I. Case contributed some of the capital and agreed to purchase some of the engines produced. That was my impression.
For the best sales and marketing advantage, the Cummins brand would have a lot better name recognition and reputation than either the new CDC name or the J.I. Case name. The White dealers likey preferred to call the CDC engines in some of their tractors "Cummins" engines rather than call them "Case" engines because Case was a direct competitor.
The B-Series engines may well be Case engines, but if they sell more units by by calling them "Cummins", it's in all the partner's best interest to call them "Cummins".
Did Cummins actually complete the planned 2008 buy out CNH 50% stake in CDC?