Topic: Re: History Books
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|Adirondack case guy
The DB aquisition gave Case the inroad to the new European Common Market. By recoloring both brands, adding a red belly to the DBs and a white hood and sheet metal to Case, They had a readily recognizable Brand Name tractor line from the small DBs which had to gain broader acceptance here in North America, and the Case Line of American tractor which had to be accepted by European farmers. It was a mater of "one hand washing the other",and providing a product line that was well accepted on both sides of the pond. A simular situation resulted with the Case IH merger. Had to give the IH guys their color, but fortunately Case kept the Case styleing, and drive line until the Maxxums and Magnums.
PS, I personally liked the Case 94 paint scheme the best of all
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