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Re: A Brief Pic. History of our Faimly Case Dealership

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Adirondack case guy

11-12-2012 06:38:39

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Back when the 90s were out we got 9 months floorplan terms, and ordering discounts for quanity orders, (implements) and discounts if paided in 30 days.
Today it is toughon a dealer. Virtually no terms, and minimum orders to maintain the Franchise. CNH could care less about dealer profit margins and quality service. They look at retail sales figures in an area on a flat map. no consideration for geographics, and if the dealer isint getting the sales they think he should be generating, They don't put into consideration that all a farmer has to do is set at a computer, once he has a price on a specific tractor and shop every dealer in 6 states, until he gets the "cheapest" price. The customer makes his deal, and then expects the local dealer to jump when it breaks.
I as a sales person could do my job selling the virtues of a CASE Tractor over the others, only to loose the deal to another Case IH dealer, from the other end of the state. I finally said enough was enough in 1992, and have never regretted it. I get much more satisfaction look at a building I built and know it is going to be there for generations to come, unlike that Biggest-Shinnyest tractor in the area.
I don't envy my friends at Randall Imps that are trying to keep the doors of their privately owned single dealership open here in NY.
The "Mega Multi Location Dealer" concept is taking it's toll on them.
Loren Loren

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